The Newsletter Growth Audit

You've built your newsletter. Now I'll show you how much further it could go.

Get Chenell's eyes on your newsletter to uncover hidden growth opportunities, identify what's holding you back, and get a personalized plan to make the most of the audience you've already built.

Actionable, expert feedback on YOUR newsletter, so you know exactly what to work on next.

Get my Newsletter Growth Audit →

For established newsletter creators who want to grow their audience, improve engagement, and maximize their newsletter's potential.

Your audit, start to finish

4 parts

1
Deep-Dive Discovery Call30 min, 1:1 with me
2
Personalized Video Audit30–40 min recorded walkthrough
3
Written Growth Action PlanWhat to fix first, and what's next
4
Growth Strategy Call30 min, 1:1 follow-up

One-time investment$1,500

Hundredsof newsletters audited

80+growth deep dives published

40k+subscribers to Growth In Reverse

You've put in the work. But something tells you there's more.

You've spent months (maybe years) growing your newsletter.

You've built an audience. You've written countless emails. You've experimented with subject lines, signup forms, content strategies, and growth tactics.

And you've probably taken more newsletter courses than you care to admit.

But despite all that work, you still find yourself wondering...

"Am I getting everything I could out of my newsletter?"

Maybe your subscriber growth has plateaued.

Maybe your open rates and click-through rates are looking good, but you're not sure if you're making the most of that engagement.

Maybe your newsletter is already generating revenue, but you suspect there are opportunities you're overlooking.

Or maybe everything seems to be working fine.

You just want someone who knows newsletters to take a look and tell you whether you're missing anything.

The catch with working IN your newsletter every day?

It's hard to see everything that could be improved.

You know your content. You know your audience.

But sometimes, you're just too close to the whole thing to spot the gaps.

And the last thing you want is another course teaching you 47 more things you could be doing.

You want someone to look at what you've already built and tell you what actually matters.

That's exactly what this audit is designed to do.

Get my Newsletter Growth Audit →

Introducing The Newsletter Growth Audit

A fresh set of expert eyes on your newsletter. A clear plan for what comes next.

It's a personalized deep dive into YOUR newsletter, YOUR numbers, and YOUR growth opportunities.

Every recommendation comes from what I find in your newsletter (and what you tell me you want it to do).

I'll examine your existing newsletter setup to identify what's working, what might be holding you back, and where I see opportunities to grow.

I'll look at the bigger picture, including subscriber acquisition, engagement, your existing systems, and how you're monetizing your audience.

Then I'll turn my findings into specific recommendations you can actually use.

So instead of wondering what you should be focusing on, you'll have a clearer understanding of:

What's already working well (and what you should keep doing).
Where you might be losing subscribers, engagement, or revenue.
What I'd change if I were running your newsletter.
Which improvements deserve your attention first.
What growth opportunities you haven't explored yet.

The goal: help you figure out what's actually worth doing.

Yes, I want Chenell to review my newsletter →

What could be hiding inside your newsletter?

Sometimes the biggest opportunities are hiding in the things you're already doing, and they could be working a lot harder for you. Here's what I'll be looking for.

Hidden subscriber growth opportunities

Are you making the most of the traffic and attention you're already getting?

I'll examine your subscriber acquisition strategy, signup experience, and potential growth opportunities.

Maybe your signup page could be converting more visitors. Maybe there's a gap between where people discover your content and where they subscribe. Maybe there's a growth channel or referral opportunity you haven't fully explored.

The goal: identify the things that may be slowing down your subscriber growth.

Engagement opportunities you're overlooking

Your newsletter might have healthy open rates and click-through rates. But what happens beyond those numbers?

Are new subscribers becoming loyal readers? Is your content encouraging the actions you actually want people to take? Are there improvements worth making to your welcome sequence, email structure, or calls to action?

I'll look for opportunities to make your existing audience more valuable and engaged.

Missed monetization potential

You've spent time building an audience. Are you making the most of it?

Depending on your business model, I'll explore potential opportunities around sponsorships, products, services, offers, and the ways your newsletter contributes to revenue.

The goal: find the opportunities that fit your audience and make sense for the newsletter you're building.

The blind spots you can't see yourself

This might be the most valuable part.

When you've been working on something for months or years, you naturally develop habits and assumptions about how things should work. An outside perspective can challenge those assumptions.

Maybe there's something important you've been overlooking. Maybe there's a simpler way to achieve what you're trying to accomplish. Or maybe you need someone to confirm that your current approach makes sense.

Whatever the findings, you'll have another perspective to help you decide where to go next.

What you'll get

Here's exactly what you'll get.

This is a personalized, 4-part experience designed to help you understand your newsletter's current performance and identify your next growth opportunities.

The Deep-Dive Discovery Call

30-minute private strategy session

Before I start auditing anything, you and I will get on a call to talk about your newsletter.

I want to understand what you're building, what's working, where you're struggling, and where you want to go.

I'll ask about your current growth strategy, subscriber engagement, monetization goals, and the things you've already tried.

The big one: I'll learn what success looks like for YOU.

Because a newsletter focused on selling sponsorships has different priorities from one designed to generate clients. Your audit should reflect those differences.

This is where I learn what matters most to your business so I can audit your newsletter accordingly.

Your Personalized Video Audit

30–40-minute recorded deep dive

This is where I roll up my sleeves and get into your newsletter.

I'll personally review your newsletter and its relevant systems, walking through what I find in a detailed screen-recorded video.

I'll show you where I see opportunities, explain what I'd change, and share my reasoning along the way.

You'll get specifics. If your signup page needs work, I'll show you what I'd look at, why it matters, and how I'd approach it.

You'll be able to see exactly what I'm seeing. And because it's recorded, you can revisit the audit whenever you want.

Think of it as having Chenell look over your shoulder, except I'm the one doing the investigating.

Your Personalized Growth Action Plan

A written breakdown of exactly what to fix and what to explore next

Even the most useful video can turn into another thing you mean to revisit (and never get around to).

So you won't have to rewatch your entire audit just to remember what you should do. I'll organize my findings into a clear, written breakdown that covers:

What's working: The things you're already doing well and should continue.
What needs attention: Areas where I see gaps, friction, or opportunities for improvement.
What I'd fix first: My recommendations on which changes deserve priority.
Your next steps: Specific tasks and improvements you can work through.
Additional growth ideas: Opportunities, experiments, and strategies worth considering for your next stage of growth.

You'll have a practical reference to use as you make improvements to your newsletter.

Every item on it is tied to something I found in your newsletter.

The Growth Strategy Call

30-minute private follow-up session

After you've watched the video and reviewed your written recommendations, you'll get a second call with me.

This is your chance to ask questions, get clarity, and talk through the findings.

Maybe you want to understand why I've prioritized one opportunity over another. Maybe you have questions about how to approach a specific recommendation. Maybe you want to discuss which growth ideas make the most sense given your time and resources.

I'll use this session to make sure the audit is clear and you're confident about what to focus on next.

You'll leave with your questions answered and a plan you feel confident about.

Get my Newsletter Growth Audit →

Courses teach the playbook. The audit applies it to YOUR newsletter.

Here's the difference.

A course...

This audit...

Teaches you how to grow a newsletter.

Examines why YOUR newsletter might not be growing as effectively as it could.

Gives you a collection of tactics.

Helps you identify which tactics actually make sense for your situation.

Teaches you how to improve engagement.

Examines your existing emails and identifies specific opportunities worth exploring.

Explains different monetization models.

Evaluates which opportunities may fit your audience and business.

Courses can be incredibly valuable. But at some point, the missing piece is someone to apply all that knowledge to what you've already built.

That's the entire point of The Newsletter Growth Audit.

You bring Your newsletter

Everything you've built so far, plus your goals.

I bring An outside perspective

Experience from hundreds of audits and a personalized diagnosis.

You leave with Clear next steps

Knowing exactly where to focus next.

Real newsletters. Real results.

Here's what happened when other creators got Chenell's perspective.

I've helped newsletter creators identify opportunities, improve their strategies, and make more informed decisions about their growth. But don't just take my word for it.

Case study: The Flyover

From 60k to 650k subscribers

The Flyover is a fact-first daily news newsletter with national and state editions. Today it reaches 4M+ readers every morning.

60k→650k

subscribers in about a year

~100%ad fill rate

7 figuresin revenue on the way

What I appreciated most about Chenell's audit was it was comprehensive in nature. She addressed everything from paid growth, referral programs, social media, welcome series, formatting and template, monetization - she covered all the bases.

Chenell's audit came 45 days into our launch - we had 60,000 subscribers and no revenue. A year later we are at 650,000 subscribers, our ad fill rate is virtually 100% and we will do seven figures in revenue.

I'd recommend Chenell to anyone who is serious about their newsletter business - it's well worth the small investment.

Guy ShortCo-founder, The Flyover (daily news newsletter)

Results vary depending on the newsletter, its audience, and the changes implemented.

Who's doing your audit

Hi, I'm Chenell Basilio.

I run Growth In Reverse, where I reverse-engineer how top creators grew their newsletters to 50k+ subscribers.

That's 80+ deep dives into what they did, when they did it, and which moves actually changed their numbers. I've seen the same patterns show up again and again (and the same mistakes, too).

I've also audited hundreds of newsletters, from 1,000 subscribers to well past 50k. So when I look at yours, I'm comparing it against a long list of real examples.

I do every audit myself, start to finish.

Chenell

Is this audit right for you?

This is for you if...

You've already built an email audience and want to take your newsletter further.
Your subscriber growth has plateaued, slowed down, or simply isn't where you'd like it to be.
You're interested in improving engagement and making more of your existing audience.
You want to explore new growth and monetization opportunities.
You're tired of piecing together advice from courses, YouTube videos, and newsletter growth threads.
You want a personalized expert perspective built around your newsletter.
You're prepared to make improvements yourself once you know what's worth focusing on.

This probably isn't for you if...

You're looking for someone to write your newsletters, manage your email platform, or implement every recommendation for you.

This is a 1-time strategic audit. You (or your team) handle the implementation.

It's also a poor fit if you haven't started a newsletter yet and need help with the basics.

It's for creators who've already built something and want to get more out of it.

What if you could finally stop wondering what you're missing?

Think about all the time you've already invested in your newsletter.

The emails you've written. The subscribers you've earned. The hours you've spent learning, testing, creating, and improving.

You've already done a lot of the hard work.

Now imagine having an experienced outside perspective on all of it. Someone who can tell you what's working, spot opportunities you might not have noticed, and help you see the next steps more clearly.

Instead of asking yourself:

"Should I change my welcome sequence?"

"Am I missing growth opportunities?"

"Could I be monetizing this better?"

"What should I actually focus on next?"

You'll have specific, personalized recommendations to help answer those questions.

Your next jump in growth probably comes from knowing where your work could make the biggest difference.

Get your Newsletter Growth Audit

Everything you need to see your newsletter from a fresh perspective.

The Deep-Dive Discovery Call30 minutes of private 1:1 time to understand your newsletter, goals, and challenges.
Your Personalized Video AuditA 30–40-minute recorded deep dive into your newsletter and the opportunities I uncover.
Your Written Growth Action PlanA prioritized breakdown of what to fix, what to focus on, and additional growth ideas worth exploring.
The Growth Strategy CallAnother 30 minutes of private 1:1 time to discuss your findings, answer questions, and clarify your next steps.

Your investment

$1,500

One personalized audit. Two private calls. A detailed video walkthrough. A written plan for what to do next.

One-time paymentBuilt around your newsletterReviewed by me personally

Expert eyes on the newsletter you've worked hard to build.

Get my Newsletter Growth Audit →

Frequently asked questions

My newsletter is already doing pretty well. Is this still for me?

Absolutely. An outside perspective is useful at every stage.

If your open rates, click-through rates, and subscriber growth are looking healthy, the audit can focus on identifying opportunities you might not have explored yet.

And sometimes, knowing what you're already doing right is just as valuable as identifying what needs improvement.

What if my subscriber growth has stalled?

I'll examine your existing growth strategy and look for possible bottlenecks.

That could include your signup experience, acquisition channels, positioning, or other aspects of your newsletter.

The goal is to find the specific bottlenecks in your newsletter and the fixes that match them.

Do I need to take a course?

Nope.

I'll personally review your newsletter and provide the analysis and recommendations.

You'll be responsible for implementing any changes you decide to make, but you won't need to work through a course to understand the audit.

Do you actually look at my individual newsletter?

Yes. That's the entire point.

Your audit is based on your newsletter, your goals, and the information available about your performance.

Do you implement the changes?

No. The audit includes the analysis, recorded walkthrough, written recommendations, and two private calls.

Implementation is handled by you or your team, or we can talk about what future steps look like once the audit is complete.

What if I have questions after watching my audit?

That's what the 30-minute follow-up call is for.

You'll have the opportunity to review everything first, then I'll walk you through the findings and answer your questions.

How much does the audit cost?

The Newsletter Growth Audit is a one-time investment of $1,500.

That includes both private calls, the personalized video audit, and the written action plan.

You've built the audience. I'll help you make the most of it.

What you need now is clarity on which improvements actually make sense for the newsletter you've built.

I'll help you find out what's working, what you might be missing, and where to go next.

Yes, I want my Newsletter Growth Audit →

Your newsletter. Your goals. Your next growth opportunities.